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In 2010 I founded a company named whistlekick. We set out to change the traditional martial arts market, first by making better sparring gear. As we promoted our gear, I noticed that there was a definite lack of quality in many of the martial arts competitions we were exhibiting at. So we started planning. Just as we’d found a way to make better sparring gear we knew there was a better way to hold a tournament.

Our reason for holding a tournament was simple, and it’s important that we’re open with you about why we held one. It’s the same reason that I wrote this book, actually. We’re simply trying to give traditional martial artists better quality choices. Whereas most tournament promoters would keep the information they’ve learned private, we want you to take this knowledge and run with it. We want your events to be better. Why?

Because if your event is better it will keep more people engaged with the martial arts. They’ll stick around longer – and school owners will see better retention. Our industry will grow and, to be very direct, we’ll have more people to sell products to. The traditional martial arts industry could be bigger, and I feel it should be. The world would be a better place if everyone did martial arts, at least for a little while. Don’t you agree?

And that’s why we’re releasing this information. In April 2016 we held our first tournament. We did some things amazingly well – things that 20-year veteran promoters weren’t doing (and were jealous of). But that’s not to say that everything we did was perfect. And that’s why we’ve named this book, and the corresponding course materials, How Not to Hold a Martial Arts Tournament. You can learn just as much from doing things right as you can from doing them wrong, and we learned a lot. That doesn’t mean our tournament was a flop, just the opposite, in fact.

The materials you’ll find on this website are based on the very tools that we used to do things well. Our tournament greatly exceeded attendance expectations for both competitors and spectators. We also surpassed many expectations with overall revenue, per-attendee revenue, sponsorship revenue and many other categories. We discuss all of them in our book and course.

When it comes time to actually doing things – to putting in the work for the event – we’ve broken that undertaking up into small tasks. So long as your tournament date is at least a few months in advance, you’ll be able to use your time wisely following our plans. If you’re a first-time promoter, this will help you throw an amazing event that people will talk about for years. If you’re a veteran promoter you’ll gain new insights on how you can increase revenues and attendance while reducing stress.

Thank you for your time.

Jeremy Lesniak
Founder (& Author!)
Whistlekick, LLC